| Discovery and audit |
You need to understand the starting point before deciding what to improve |
Review of website condition, commercial goals, key pages, measurement setup, and current constraints |
Prioritised findings and planning inputs |
Website URL, business goals, audience details, relevant access |
Depends on the agreed audit scope |
| Keyword research and search intent |
You need to know what potential customers search for and what they expect to find |
Query research, intent classification, topic grouping, and page mapping |
Keyword and search-intent map |
Product, service, audience, and market information |
Do not assume search volumes or difficulty figures without current data |
| Technical SEO |
Important pages may be difficult for search systems or visitors to access and use |
Review of crawlability, indexability, internal links, redirects, canonicals, page structure, and technical issues |
Technical priority list or implementation roadmap |
CMS or developer support where needed |
Requires a confirmed technical SEO scope |
| On-page optimisation |
Existing pages may not clearly address a buyer need or search intent |
Titles, headings, metadata, page structure, internal links, copy clarity, and conversion paths |
On-page recommendations or revised page plan |
Brand, legal, subject-matter, and editorial approvals |
Requires a confirmed content or SEO scope |
| Content strategy |
Your website may not cover important questions, services, or decision stages |
Content-gap review, content roadmap, brief creation, and page prioritisation |
Content roadmap and content briefs |
Subject-matter input and approval process |
Content creation must be confirmed separately |
| Local-search planning |
Customers may search for a nearby business or service-area provider |
Local-intent review, location/service-page planning, business information review, and local-profile considerations |
Local-search plan |
Accurate location, service-area, and contact information |
Relevant only to eligible local businesses |
| Measurement and reporting |
You need visibility into work completed, indicators, risks, and next steps |
KPI selection, tracking review, report structure, task reporting, and decision logging |
Reporting framework |
Analytics, search, CRM, or conversion information where relevant |
Must align with approved tools and privacy requirements |